We do brand strategy and execution for great clients who understand how having a clear branding strategy and applying great designs to their brand can massively impact their business.
1. ANALYTICS, ANALYTICS, ANALYTICS
Setting up proper analytics on your website is important. It is not just about tracking the number of visitors on your website, but rather about knowing who the people visiting your website are.
Analytics will provide you with the demographics (age and gender) of your users, where they are their interests, and their online behaviour.
This information is integral to your digital marketing strategy because it helps you target a proper audience. The kind of audience you should be going for.
For instance, if you are promoting your post on Facebook, you can target to people from a certain age group, have a certain interest or behavior and live in a certain location.